Be Sociable

US$12,000.00

Works in Jan’s Market Makers series reflect on the role that branding, marketing, and social media have played in our lives.

Be Sociable appropriates an image from a 1959 Pepsi-Cola advertisement to make a call for a return to a more-moderate, civil society.

In the present ‘radicalized’ era, de-stabilized through social media and radical social discourse on all sides of the political spectrum, this piece is a call for a return to the center; to a more-moderate, more-sociable, civil society.

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executed in 2019
chromogenic print under gallery 'float’ plexiglass
103cm x 85cm x 4cm
edition 2 of 3 🔴