Smart Parties
US$12,000.00
Works in Jan’s Market Makers series reflect on the role that branding, marketing, and social media have played in our lives.
Smart Parties appropriates an image from a 1961 advertising campaign for the American cola Pepsi as a call for a return to sociability in contemporary society.
In the present ‘radicalized’ era, de-stabilized through social media and radical social discourse on all sides of the political spectrum, Smart Parties calls for a return to the center; to a more-moderate, more-sociable, civil society.
chromogenic print under gallery ‘float’ plexiglass
102cm x 85cm x 4cm
executed in 2019
edition 3 of 3 🔴🔴