Vegas, Baby

Works in Jan’s Market Makers series reflect on the role that branding, marketing, and social media have played in our lives.

With an appropriation of a 1960 Oldsmobile advertisement from the General Motors Corporation, Vegas, Baby is a meditation on ‘The American Dream,’ ‘The American Way,’ on the US love-affair with the automobile and the personal freedom it represents, and on the American experience in that mid-century period following Europe’s Second World War – of burgeoning consumer markets, ‘blue-sky’ optimism, enthusiastic consumerism, and the new-world romance of what would come to be called ‘The American Century.’