Where In The World
US$18,000.00
Works in Jan’s Market Makers series reflect on the role that branding, marketing, and social media have played in our lives.
Appropriating a 1966 print advertisement for Smirnoff vodka, Where In The World is a nod to mid-century cocktail culture in post-World-War-II America, when a US mainstream audience was learning how to spend its leisure time and disposable income in ways the privileged classes had been for generations.
The Martian lady in the astronaut spacesuit gives another nod to a heady mid-sixties era, when the US was rising to new heights as a society, landing on the moon, and enjoying unprecedented prosperity.
chromogenic print under gallery ‘float’ plexiglass
118cm x 94cm x 4cm
executed in 2015
edition 5 of 7 🔴🔴🔴🔴