Vegas, Baby
Works in Jan’s Market Makers series reflect on the role that branding, marketing, and social media have played in our lives.
With an appropriation of a 1960 Oldsmobile advertisement from the General Motors Corporation, Vegas, Baby is a meditation on ‘The American Dream,’ ‘The American Way,’ on the US love-affair with the automobile and the personal freedom it represents, and on the American experience in that mid-century period following Europe’s Second World War – of burgeoning consumer markets, ‘blue-sky’ optimism, enthusiastic consumerism, and the new-world romance of what would come to be called ‘The American Century.’
Works in Jan’s Market Makers series reflect on the role that branding, marketing, and social media have played in our lives.
With an appropriation of a 1960 Oldsmobile advertisement from the General Motors Corporation, Vegas, Baby is a meditation on ‘The American Dream,’ ‘The American Way,’ on the US love-affair with the automobile and the personal freedom it represents, and on the American experience in that mid-century period following Europe’s Second World War – of burgeoning consumer markets, ‘blue-sky’ optimism, enthusiastic consumerism, and the new-world romance of what would come to be called ‘The American Century.’
Works in Jan’s Market Makers series reflect on the role that branding, marketing, and social media have played in our lives.
With an appropriation of a 1960 Oldsmobile advertisement from the General Motors Corporation, Vegas, Baby is a meditation on ‘The American Dream,’ ‘The American Way,’ on the US love-affair with the automobile and the personal freedom it represents, and on the American experience in that mid-century period following Europe’s Second World War – of burgeoning consumer markets, ‘blue-sky’ optimism, enthusiastic consumerism, and the new-world romance of what would come to be called ‘The American Century.’
mixed media on canvas
119cm x 183cm x 5cm
executed in 2015 🔴